Company | aruncounad

Our Story

aruncounad was founded to address a need for legal advisory services that respect both the letter of Thai law and the practical requirements of businesses operating in Bangkok and throughout Thailand. Our approach has always been to listen carefully to commercial objectives, understand regulatory contexts, and provide clear guidance that supports informed decision-making.

In the years since our founding, we have supported clients across corporate transactions, financial regulatory matters, and data protection compliance. Each engagement teaches us something about the evolving landscape of Thai business law, and we bring that accumulated knowledge to every new matter we handle.

Our practice areas reflect the needs we observe in the market: mergers and acquisitions remain central to corporate growth strategies, financial services regulation continues to develop as Thailand's fintech sector expands, and data privacy has become a priority following the implementation of the Personal Data Protection Act. We have structured our services to provide comprehensive support in each of these domains.

We work with Thai businesses, multinational corporations with Thai operations, financial institutions, and technology companies. What unites our clients is a preference for legal counsel that is responsive, realistic about timelines and costs, and focused on achieving commercial outcomes within the boundaries of regulatory compliance.

Our Team

Our counsel bring experience across corporate law, financial regulation, and data protection, with a shared commitment to practical and responsive advisory.

PS

Pranee Srisai

Managing Partner

Pranee leads the firm's corporate practice, with particular focus on cross-border M&A transactions and joint venture structuring across Southeast Asia.

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Wichai Kittisak

Partner, Financial Regulation

Wichai advises banks, payment service providers, and fintech companies on Bank of Thailand licensing and ongoing regulatory compliance matters.

SC

Siriporn Chaiwat

Partner, Data Privacy

Siriporn supports organizations across sectors in achieving PDPA compliance, including privacy program design and Data Protection Officer functions.

Quality Standards

Our commitment to quality extends across all aspects of our practice, from client communication to document preparation and regulatory compliance.

Professional Credentials

All counsel at aruncounad are licensed to practice law in Thailand and maintain memberships with the Lawyers Council of Thailand. We participate in continuing legal education to stay current with regulatory developments and evolving best practices.

Confidentiality & Data Security

Client information is protected through strict confidentiality protocols, secure document management systems, and access controls. We maintain compliance with PDPA requirements for personal data handling and have implemented breach notification procedures.

Document Quality Assurance

All legal documents undergo internal review processes to ensure accuracy, completeness, and alignment with current Thai law. We maintain version control and documentation practices that support clarity and accountability throughout the engagement.

Ethical Practice

We adhere to the Code of Professional Conduct established by the Lawyers Council of Thailand and maintain conflict of interest procedures to ensure independent and ethical representation. Our fee structures are transparent and discussed at the outset of each engagement.

Client Communication

We believe timely and clear communication is fundamental to effective legal representation. Clients receive regular updates on matter progress, have direct access to the responsible counsel, and can expect prompt responses to inquiries during business hours.

Regulatory Compliance

Our practice complies with all applicable professional regulations in Thailand, including client funds handling requirements, insurance coverage standards, and reporting obligations. We monitor regulatory developments to ensure ongoing compliance across our advisory areas.

Our Approach to Legal Advisory

Effective legal counsel begins with understanding the client's commercial objectives and risk tolerance. We invest time at the beginning of each engagement to establish clear expectations about scope, timeline, and anticipated outcomes. This foundation allows us to provide guidance that is relevant to the specific circumstances rather than generic legal advice.

Our experience across corporate transactions, financial regulation, and data protection has shown that successful outcomes typically depend on collaboration between legal counsel, business stakeholders, and technical teams. We work to facilitate that collaboration, whether through coordinating with external advisors on complex M&A deals, liaising with internal compliance functions on PDPA implementation, or supporting fintech product teams in navigating regulatory requirements.

Thai law continues to develop in response to economic changes, technological innovation, and international developments. We maintain awareness of these shifts through participation in professional organizations, monitoring of regulatory announcements, and engagement with the broader legal and business community in Thailand. This ongoing learning informs the counsel we provide and helps clients anticipate regulatory changes that may affect their operations.

While we bring technical legal knowledge to every engagement, we recognize that the ultimate measure of effective representation is whether the client achieves their business objectives within appropriate legal and regulatory boundaries. Our advisory is structured to support that outcome, balancing thoroughness with practicality and providing clear recommendations when choices must be made.

Discuss Your Legal Requirements

Whether you are considering a transaction, addressing a regulatory matter, or seeking to establish compliance frameworks, we welcome the opportunity to understand your needs and discuss how we might assist.

Contact Us

Thoughtful Legal Counsel Rooted in Bangkok